It’s Not What You Sell, It’s What You Believe

I came across this wonderful article on LinkedIN from my favorite magazine the other day online (Harvard Business Review).

A wonderful read for anyone in business, whether it’s sales or not. Basically, as the title suggest, it’s not about the product or service you sell it’s what you believe in that’s ingrained in you that is really going to make you succeed. It really got my brain going on a new marketing direction.

Having this article pop up on my screen couldn’t have come at a better time too. I’ve done a wonderful job with the clients that I have, but it feels I’m in a slump and when you’re in a slump you sometimes question the ways in which you operate. Now don’t get me wrong, always taking the time out to review what you’re doing to make sure it’s running efficiently is good business sense, but you shouldn’t just jump ship because of a slump. Let’s all be honest, I’m in a tough industry. You meet tons of me on any given day. I know I’m different, my clients know I’m different, and my networking partners know I’m different, but how do I convey that to the people I want to meet?

The 3 main points I thought about were at the very end:

What do you promise that nobody else in your industry can promise?

What do you deliver that nobody else can deliver?

What do you believe that only you believe?

Here’s where I wanted to tweak what Tim Cook said and apply it to myself and how I apply it to my business:

(Now remember this is a work in progress, your feedback is greatly appreciated!)

I believe that I’m here to help educate, train, and guide people around finances. That’s not going to change.

I believe in simplifying the complex. I believe in saying let’s dig into this together so that we can focus on priorities and what is meaningful to you.

I believe in deep collaboration and cross-communication between all financial groups from CPA’s & attorneys to bankers, allowing me to be more productive so that I can create plans others cannot.

So what are your thoughts? I would really appreciate any and all constructive feedback!

Until next time wonderful readers!